Portrait of a Mobile Consumer
With the every increasing popularity of mobile devices such as smart phones and tablets, the way that we use the internet is shifting to a more mobile experience. What was once confined to the screens of our desktop computers at home is now accessible while we are out and about in the world.
Online Shopping is increasingly being performed on our mobile devices, whether that be during our lunch break at work or while we are relaxing with friends on a day out. This major shift in the way we shop for goods aligns well with the modern, busy consumer lifestyles that we lead.
We decided to take a look at how the mobile consumer has grown in recent years, as well as the accessing future trends for m-commerce.